The Brand

In 2017, Shop 12 is launched.

I started to imagine jewels, creations, because I found that women's jewellery had become sad, monotonous and tasteless. At the time, I was living a very traced life...a good job, a beautiful Parisian apartment...but it all bored me!


April 2017, the big jump.

I leave my job as manager and decide to go and open my shop in Siracusa, Sicily. Why? I still don't know why, I had only spent one night in this city a few months before! It's a blank page, there's everything to do, and I'm alone! I'm embarking on my project with 12 workshops and suppliers who are still following us! The name is found it will be "Shop 12" like the 12 months of the year, like my day and month of birth and like the 12 designers who have in common the craftsmanship, the know-how, the love of handmade work and the desire to make the Woman even more beautiful.


The rest is thanks to you!

You were there from day one, full of enthusiasm for our creations. You have made us evolve and each season you are there and always surprised by our new products. This bond of trust established over the years and for us our driving force!
We will write the rest...

BENJAMIN